Led by NY MGMA, in collaboration with the CT MGMA, DE MGMA, MD MGMA, MA/RI MGMA, PA MGMA, and VA MGMA.
As most individuals tasked with recruiting and hiring talented medical professionals are painfully aware, the majority of the most qualified healthcare talent is unresponsive at best and unreachable at worst; they’re simply not proactively looking for career opportunities. But, what if they could be reached? And when finally in communication with these talented professionals, would hiring managers be able to communicate the right message at the right time?
Smart practice managers and recruiters are starting to leverage proven content marketing best practices and technology to attract, inform, influence and convert the most experienced talent into quality hires.
In our informative webinar we’ll share:
How talent acquisition has evolved and adopted marketing best practices
An introduction to the candidate journey
Key tips for engaging candidates throughout their journey
How to jump start your recruitment marketing efforts
About the Speaker
Managing Partner, Katon Direct
Anthony Gentile is a Managing Partner at Katon Direct, a recruitment marketing firm exclusive to the healthcare industry. In his role, Anthony oversees Marketing and Business Development. In total, Anthony has almost 15 years of experience in the healthcare human capital space. Prior to co-founding Katon Direct in 2003, Anthony was with a company called Consensus Group, a negotiations and conflict management consultancy in New York City. Anthony holds a Masters Degree in Organizational Psychology from Columbia University, with a primary focus on negotiations and conflict management.
Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.Part 2 - Access the webinar. The ClickMeeting (webinar hosting system) webinar link will be distributed through the MGMA confirmation and reminder emails. Follow the link and enter your name and email address at the date and time of the webinar.
Part 1 - Register through your respective/local MGMA chapter to secure a spot for the webinar.
Continuing Education Units, CEUs
Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.