Online Reviews & Google Tips

Marketing and Reputation Management 101 for Practice Administrators

Led by the Pennsylvania MGMA in collaboration with the VA MGMA & WV MGMAs

Patients are searching for new physicians all the time. During this session, we’ll cover how patients use different types of searches to find new physicians, and how online reviews help your medical practice show up higher in local and organic searches. We’ll also discuss the importance of maintaining your online reputation and your Google Business Profile listings.

Attendees should leave this session with a better understanding of:
●    What patients are specifically searching
●    What your patients (and Google’s algorithm) value most when searching
●    How to leverage the components of your Google Business Profile listings to your advantage
●    Other factors Google uses to recommend practices in local search results

About the Speaker

Evan Steele, MBA, CEO & Founder, rater8

Evan’s career in healthcare technology spans over 20 years. He was a medical practice administrator for nine years before becoming the founder and CEO of SRS Health, an electronic health records company focused on specialty physician practices. His focus on software ergonomics and his passion for customer service enabled high volume specialty physicians and practices to operate at peak efficiency. Evan brings that same dedication to rater8, a leader in healthcare performance and reputation management.

Cost

Free// PA MGMA Members   $35// Non-Members

Continuing Education Units

Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives.