Marketing Trends You Need to Know & Embrace

Led by the Virginia MGMA in collaboration with the PAMGMA & WVMGMA

There are constantly changes in technology and the marketing space. It is necessary to know and discuss marketing trends that will shape your marketing efforts during the next year.

You’ll learn:      

● How to use artificial intelligence (AI) to engage.

● Micro moments and influencer marketing.

● Gaming as a marketing and awareness tool.

● The differences between visual, local and voice search.

● How to automate your marketing.

About the Speaker

Kiersten Hill is the Director of Nonprofit Solutions at Firespring and has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.

She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more.

Cost

Free// PA MGMA Members   $35// Non-Members

Continuing Education Units

Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives.